Know How Zone

Your Backstage Pass to Trade Show Know-How

Expert Advice to Improve Your Next Trade Show

Insider Insights

Get Better Trade Show Results

Real-world tips, lessons, and insights from 30+ years of building booths and managing chaos.

9 Trade Show Booth Planning Decisions That Spark Big Debate

From carpet color debates to QR code confusion, these 9 trade show booth planning decisions stir up more drama than you'd expect—and they can make or break your show.

10 Trade Show Management Challenges That Pop Up Right Before Showtime

Explore the top 10 challenges trade show managers face before showtime and discover practical solutions to navigate them effectively.

Why You Can’t DIY a Trade Show Booth (and Expect ROI)

DIY trade show booths can cost you more than you think. Discover the hidden expenses, expert insights, and why a professional setup maximizes ROI.

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